SubPac : FEEL

FEEL is a project curated by SubPac led by creators unlocking the power of sound by introducing the physical dimension: the Feeling.


Raise awareness of SubPac and the unique value and opportunities that physical sound brings to the music production community.

What we did: 
  • Created a network of brand ambassadors to demonstrate the product
  • Created a website for producers to experience, discover and discuss physical sound through exclusive content, playlists, editorial and direct communication with music producers.
  • Commissioned exclusive music compositions that best showcase low frequencies / physical sound.
  • Project managed the project from procurement of the agreement, input to the design and build of the site, to the music delivery, commercial negotiations and artists payments.
  • Launched a platform with over 100 exclusive tracks from music Producers from all over the world, including Roska, Griffit Vigo, Ikonika, Nan Kole, Cooly G, Distance, V.I.V.E.K, ColdCut, Last Japan, Kode9, Pinch, Ash Koosha, DJ Paypal, Taso, Jammz, dBridge and many more.
  • Created a network of well respected music Producers to collaborate with for future projects.
  • Doubled the exposure of the product through the music Producers audience.
  • Drove the sales of SubPac via the release of music on the platform