HyperSwim is an album collaboration between Hyperdub Records and Adult Swim to celebrate Hyperdub’s 15th Anniversary.
Objective:
Raise awareness of the recording artists on the Hyperdub label as part of the 15th Anniversary by collaborating with Adult Swim.
What we did:
- Pitched the initial concept, project Managed the project from procurement of the agreement, input to the design and build of the site through to the music delivery, commercial negotiations and artists payments.
- Commissioned 20 exclusive tracks from the current Hyperdub roster
Result:
- Launched album with TV adverts on the Adult Swim Network.
- Secured new revenue streams for Hyperdub Records and Artists.
- Exposed Hyperdub and Artists to a wider audience in the USA (94m households).
