Burberry : Burial

Objective:

Grow revenue of the Hyperdub back catalogue through Fashion Brands syncs

What we did:
  • Raised awareness of the Hyperdub catalogue for considerations of future Burberry briefs.
  • Worked with Burberry to find suitable music for its Spring / Summer 2020 show for London Fashion 
  • Procured the agreement, managed music for delivery, commercial negotiations and artists payments
Result:
  • Secured licence of the track ‘Dog Shelter’ by Burial for the 2020 live show and on the Burberry YouTube Channel 
  • Exposed Hyperdub catalogue to a wider audience (340k subscribers)