Konsolation is a collaboration between Hyperdub Records and critically acclaimed computer hardware company Analogue.
Objective:
To draw the connection between the two worlds of Gaming and music by creating an exclusive one of a kind product and to expand the reach of Hyperdub and it’s artists into a new market.
What We Did:
- Original concept and idea.
- Project Managed the project from procurement of the agreement, input to the design and build through to the music delivery, commercial negotiations, artists payments and marketing of the product.
Result:
- Created a highly desirable product that sold out within days.
- Secured worldwide online press.
- Drove new audience traffic to Hyperdub through marketing.
- Generated new revenue streams for Hyperdub Records and Artists.
