Analogue : Konsolation

Konsolation is a collaboration between Hyperdub Records and critically acclaimed computer hardware company Analogue.


To draw the connection between the two worlds of Gaming and music by creating an exclusive one of a kind product and to expand the reach of Hyperdub and it’s artists into a new market.

What We Did:

  • Original concept and idea.
  • Project Managed the project from procurement of the agreement, input to the design and build through to the music delivery, commercial negotiations, artists payments and marketing of the product.


  • Created a highly desirable product that sold out within days.
  • Secured worldwide online press.
  • Drove new audience traffic to Hyperdub through marketing.
  • Generated new revenue streams for Hyperdub Records and Artists.