Objective:
Grow revenue of the Hyperdub back catalogue through TV syncs.
What we did:
- Pitched the use of the Hyperdub back catalogue for content produced by the alternative cable broadcaster Adult Swim/Cartoon Network.
- Project Managed the project from procurement of the agreement, to the music delivery, commercial negotiations and artists payments.
Result:
- Secured recurring revenue stream for the record label.
- Exposed Hyperdub to a wider audience in the USA (94m households).