A collaboration between Hyperdub Records, London’s long established fair-trade, high quality clothing company Maharishi and cutting edge Danish headphone manufacturers AIAIAI to celebrate the 15th Anniversary of Hyperdub Records
What we did:
- Pitched the initial concept, project managed the delivery of the product.
- Lead the procurement of the commercial negotiations.
- Successfully coordinated three different industries (tech, music, fashion) to produce a capsule of waist-bags, 3M reflective T-shirts and modular headphones.
Result:
- Launched the product on time and within budget
- Introduced new audience traffic to Hyperdub, Maharishi and AIAIAI.
- Secured worldwide online press.
