Hyperdub : Maharishi : AIAIAI

A collaboration between Hyperdub Records, London’s long established fair-trade, high quality clothing company Maharishi and cutting edge Danish headphone manufacturers AIAIAI to celebrate the 15th Anniversary of Hyperdub Records

What we did:

  • Pitched the initial concept, project managed the delivery of the product.
  • Lead the procurement of the commercial negotiations.
  • Successfully coordinated three different industries (tech, music, fashion) to produce a capsule of waist-bags, 3M reflective T-shirts and modular headphones.


  • Launched the product on time and within budget
  • Introduced new audience traffic to Hyperdub, Maharishi and AIAIAI.
  • Secured worldwide online press.