APPLE : Proc Fiskal


Grow revenue of the Hyperdub back catalogue and artists through social media syncs

What we did:
  • Raised awareness of the Hyperdub catalogue for considerations of future Apple briefs.
  • Worked with Apple to find suitable music for its ‘Community Brief’ series on Instagram. 
  • Procured the agreement, managed the delivery of music, commercial negotiations and artists payments
  • Secured licence of the track ‘Apple Juice’ by Proc Fiskal for ‘Community Brief 26: Abstract Everything’  
  • Exposed Hyperdub and Artist to a wider audience (23m followers)